THE ROLE OF WATER TRANSPORTATION IN THE TOURISM INDUSTRY

ABSTRACT Water-based transport is one of the most traditional and memorable ways for visitors to travel to and from a destination. It is not only a way to travel but a tourism experience in of itself. Cruise tourism has been a growing market sector around the world, not only as a means to travel to a destination but as an experience. The development of a destination as a cruise port requires in-depth economic, environmental and social assessment. Destinations also need to consider the capacity of existing tourism product, marine infrastructure, land-based transport services and tour operations to meet the needs of this market. Successful cruise destinations must provide a unique experience for visitors, have well organised transport systems and public amenities, clustered tourism products and attractions and a variety of excursion and shopping options. Nigeria has been a highly successful region for cruise tourism, with its ability to retain a competitive edge through continual innovation in new shore excursions and activities.

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