ABSTRACT
Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of soft drinks. This research work will be highly beneficial and appreciated in many ways or areas of educational and human developments, it would be beneficial to traders of soft drinks consumers and merchants who have one intensions of consuming soft drinks and industries, especially coca-cola, Onitsha. The physical distribution of soft drinks in Nigeria have improved the technical equipment and its usage, it encourages the economic growth of the Nigeria economy. The management of these soft drinks industries should constantly organized workshops, seminars and conferences for on public relationship and normal consumers approach.
TABLE OF CONTENT
Title page i
Approval ii
Dedication iii
Acknowledgments iv
Tale of content v
Abstract viii
CHAPTER ONE
1.1 Background of the study 1
1.2 Statement of problem 7
1.3 Purpose of the study 8
1.4 Significant of study 9
1.5 Research Questions 11
1.6 Scope of the study 12
1.7 Definition of terms 13
CHAPTER TWO
LITERATURE
2.1 A brief introduction 15
2.2 Improvement of technology 17
2.3 Review of current literature 19
2.4 Provision of job opportunities 24
2.5 Improvement on infrastructural Development 24
2.6 High transportation costs 27
2.7 The remedies to the problems 39
2.8 Evolving consumers preference and taste 40
2.9 Factors affecting the consumer 43
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Design of the study 50
3.2 Area of the study 51
3.3 Population of the study 51
3.4 Sample of the study 52
3.5 Instrument for data collection 52
3.6 Distribution and reveal of instrument 54
3.7 Method of data analysis 55
CHAPTER FOUR
4.0 Data Presentation and Analysis 56
4.1 Discussion of finding 68
CHAPTER FIVE
Summary, conclusion and recommendation
5.1 Summary of Finding 71
5.2 Conclusion 73
5.3 Recommendations 74
5.4 Limitations of the study 76
5.5 Suggestions further research 77
Reference 78
Appendix A 79
Questionnaire 80
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