TABLE OF CONTENT
Title page
Declaration
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
1.
1. Background of the study
2. Statement of the problem
3. Objectives of the study
4. Significance of the study
5. Research question
6. Scope of the study
7. Limitation of the study
CHAPTER TWO
1.
1. Introduction
2. Marketing (Defined)
3. Requirement for effective strategic marketing
4. The nature of services
5. Marketing strategies for service firms
6. The product life cycle marketing strategies
7. Summary
CHAPTER THREE
1.
1. Introduction
2. Research Design
3. Area of study
4. Population of study
5. Sample
6. Instrument of data collection
7. Validation of the instrument
8. Reliability of the instrument
9. Method of data collection
CHAPTER FOUR
1.
1. Introduction
2. Characteristics of the respondents
3. Presentation of data and analysis in table
4. Test of hypothesis
5. Summary of findings
6. Discussion of findings
CHAPTER FIVE
1.
1. Introduction
2. Summary
3. Conclusions
4. Recommendation
Reference
Appendices
7
ABSTRACT
This research study was carried out with the purpose of evaluating the marketing strategies adopted in Nigerian Telecommunication industry paying particular attention to Intercellular Plc. The study tried to ascertain the effectiveness and efficiency of the company’s marketing strategies in meeting customer’s needs, want and expectations.
The findings of the study clearly revealed that successful design of marketing programs and strategies must begin with an understanding of customer satisfaction. And that in marketing telecommunication services, promotional activities and good pricing strategy helps to influence sales, hence intercellular need effective promotional activities and efficient pricing system and policy to be able to market its services
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