TABLE OF CONTENTS
Title Page – – – – – – – – – – i
Declaration Page – – – – – – – – ii
Approval Page – – – – – – – – – iii
Dedication – – – – – – – – – iv
Acknowledgement – – – – – – – – v
Abstract – – – – – – – – – – vi
Table of content – – – – – – – – vii
CHAPTER ONE Introduction
1.0 Background of the study – – – – – 1
1.
1. Historical background of the case study – – – – 4
2. Statement of General Problems – – – – – 5
3. Objectives of the study – – – – – – 6
4. Significance of the Study – – – – – – 7
5. Research Questions- – – – – – – – 7
6. Scope of the Study – – – – – – – 8
7. Limitation of the Study- – – – – – – 8
CHAPTER TWO – Literature Reviews
2.0 Introduction – – – – – – – – – 9
2.1 Marketing- – – – – – – – – 10
2.2 Basic Concepts of Marketing- – – – – – 12
2.3 The Rapid Adoption of Marketing Concept- – – 19
2.4 Channels of Distribution- – – – – – 20
2.5 Types of Goods- – – – – – – 21
2.6 Channels for Industrial Goods- – – – – 23
2.7 Channels for Consumer Goods- – – – – 23
2.8 Factors Determining the Choice of Channels- – – 24
2.9 Importance of Marketing Concepts in Marketing- – 24
2.10 The Impediments of the Application of the Marketing
concepts- – – – – – – – – 27
2.11 Summary of the Chapter- – – – – – 31
CHAPTER THREE – Research Methodology
3.0 Introduction – – – – – – – – 33
3.1 Research Methodology – – – – – – 33
3.2 Area of the Study- – – – – – – – 33
3.3 Population of the study – – – – – – 34
3.4 Sample Size and Sample Technique – – – 34
3.5 Method of Data Collection – – – – – – 34
3.6 Validity and Reliability of Instrument- – – – 34
3.7 Administration of the Instrument- – – – – 35
3.8 Method of Data Analysis- – – – – – – 35
CHAPTER FOUR – Presentation and Analysis of data
4.0 Introduction – – – – – – – – 36
1.
1. Presentation of Data – – – – – – 36
2. Major Findings- – – – – – – – 40
3. Discussion and Summary of Findings- – – – 41
CHAPTER FIVE – Summary, conclusion and Recommendation
1.
1. Introduction- – – – – – – – – 43
2. Summary – – – – – – – – – 43
3. Conclusion – – – – – – – – 45
4. Recommendations- – – – – – – – 45
Bibliography – – – – – – – – – 47
Appendix – – – – – – – – – 48

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