E-MARKETING IN THE HOSPITALITY INDUSTRY: PROSPECTS AND CHALLENGES

TABLE OF CONTENTS

Declaration

Certification

Dedication

Acknowledgement

Table of Contents

Abstract

CHAPTER ONE

1.0 Introduction

1.1 Brief History of the Hospitality Industry

1.2 Purpose of the Study

1.3 Research Questions

1.4 Significance of the Study

1.5 Scope of the Study

1.6 Limitation of Study

1.7 Definitions of Terms

CHAPTER TWO

2.0 Literature Review

2.1 Hospitality Industry and its Products

2.2 E-Marketing in the Hospitality Industry

2.3 How to conduct E-Marketing

2.4 Challenges of E-Marketing in the Hospitality Industry

2.5 Prospects of E-Marketing in the Hospitality Industry

2.6 Problems of E-Marketing in the Hospitality Industry

2.7 Solution to the Problems

2.8 Benefits of E-Marketing in the Hospitality Industry

CHAPTER THREE

3.0 Research Methodology

3.1 Method of Data Collection

3.2 Problems encountered in the process of data collection

3.3 Research Design

3.4 Sample Design

3.5 Sample Size

3.6 Method of Data Analysis

CHAPTER FOUR

4.0 Presentation, Analysis and Interpretation of Data

4.1 Data Analysis and Interpretation

4.2 Analysis of Individual Question

CHAPTER FIVE

5.0 Summary, Conclusion and Recommendation

5.1 Summary

5.2 Conclusion

5.3 Recommendation

References

Questionnaire

ABSTRACT
This research work was carried out on the ‘E-marketing in the hospitality industry: prospects and challenges. A case study of Osogbo, Osun State’. This study reveals the importance, prospects and challenges of the E-marketing in the hospitality industry. It also highlights that E-marketing is an important tool to improve the hospitality sales and revenue. Different problems of E-marketing are analysed and the possible solutions to these problems. Research were made with the use of questionnaire where it was analysed that E-marketing should be introduced into the hospitality industry which would help the industry in achieving outmost profit. The method used to analysed and interprete the data was simple percentage and quantitative method respectively.

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