IMPACT OF MARKETING COMMUNICATION IN TOURIST DESTINATION

ABSTRACT This research work was carried out on the ‘Impact of marketing communication on tourist destination a case study of Obudu cattle ranch Cross river state’. This study reveals the importance, prospects and challenges of marketing communication in tourist destination. It also highlights that marketing communication is an important tool to improve the tourism sales volume and revenue. Different problems of marketing communication are analysed and the possible solutions to these problems were formulated. Research finding were made with the use of questionnaire where it was analysed and concluded that marketing communication should be introduced into the tourism industry which would help the industry in achieving outmost profit. The method used to analysed and interpret the data was simple percentage and quantitative method respectively.

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